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Our
Privacy Policy (our "Policy") was developed as an extension
of our commitment to combine the highest-quality products and services
with the highest level of integrity in dealing with our valued customers
and the companies, businesses and organizations they represent (collectively,
"you").
If
you do not agree to the Policy, you should not use this Internet
Web site (our "Site"). We may modify the Policy from time
to time and post those modifications here. Your continued use of
the Site after any such modification constitutes your acceptance
of the modified Agreement.
If
you wish to be notified of any modifications to the Policy by email,
please email us and request such. You understand and agree that
you will be bound by all such modifications, if any, regardless
of whether or not you provide such email address.
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1. |
Information.
Western Capital obtains information from and about you
in number of different ways, including: |
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A.
General Information. Some information
("General Information") is gathered automatically
when you access the Site. This General Information (which includes
Site pages visited, type of Web browser used, type of operating
system, the domain name of your Internet service provider and
similar information) does not identify you personally. |
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B.
Personal Information. Some
information that may be identifiable as yours (your "Personal
Information") is not gathered automatically at the Site.
If you wish to provide Personal Information, you must do so
voluntarily, and you may do so in a number of different ways.
The following are some of the kinds of Personal Information
Western Capital gathers: |
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(i)
Registration Information. When
you register at the Site, you will be asked for certain Personal
Information, such as your name, your street mailing address,
your email address and other information; |
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(ii)
Third Party Information. When
you register at a third party Web site and provide Personal
Information to such third parties, Western Capital may
(pursuant to agreements between Western Capital and those
third parties) obtain such information to populate Western Capital's
Site registration forms for use when you hyperlink to the Site; |
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(iii)
Credit Card Information. If
you purchase goods or services at the Site, you will be asked
for credit card information, including your name, account number
and expiration date; and |
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(iv)
Email Information. When you
send us email messages, we may retain the content of your email
messages, together with your email address and our response
to you. |
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C.
Cookies. Cookies are small
pieces of data that are stored by a user's Web browser on the
hard drive of a user's computer. Cookies can "remember"
what information ("Cookie Information") a user accesses
on one Web page to simplify subsequent interactions with that
Web site by the same user, or can use that information to streamline
the user's transactions on related Web sites. The Cookies Western
Capital uses do not capture your individual email address
or any personally identifying information, but do permit Western
Capital to send focused advertising, online banner advertisements,
new services, promotions and other such responses to you or
assist your use of the Site. Western Capital may also
set Cookies when you register or when you acquire goods or services
from the Site, and may do so without notice to or permission
from you or any third party. Third party Web sites which are
accessible from the Site via links, banner ads or clickthroughs
may also use Cookies, and Western Capital shall have no
responsibility whatsoever for such Cookies. |
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2.
General Use and Disclosure of Information. Western Capital
uses and discloses your information as follows: |
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A.
General Information. Western
Capital uses and discloses General Information to understand
Site demographics and content preferences, and shall do so without
notice to or permission from you or any third party. In particular,
Western Capital may provide aggregate information about
our customers, sales, Site traffic patterns and related information
to our affiliates or third parties. |
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B.
Personal Information. As further
provided in Section 3 ("Other Use and Disclosure of Personal
Information"), Western Capital uses and discloses
to our business partners and affiliates Personal Information
for purposes of administering Western Capital business
activities, providing customer service and making available
other products and services to you and other Western Capital
customers and prospective customers from Western Capital
and those business partners and affiliates. This may include
focused advertising, online banner advertisements, new services,
promotions and other responses to you. Western Capital
may also use and disclose Personal Information to notify you
about important changes to the Site or our business, new Western
Capital services and special offers you may find valuable;
and |
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C.
Cookie Information. Western
Capital uses and discloses Cookie Information to improve
our Site and better serve you and our other customers, and may
do so without notice to or permission from you or any third
party. |
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3.
Other Use and Disclosure of Personal Information. Western
Capital may enter into agreements with third parties who
may be given access to Personal Information for the purpose
of providing you information regarding products and services
that we think will be of interest to you. We may also disclose
any of your information when legally compelled to do so, or
when we, in good faith, believe that the law requires it, or
for the protection of our legal rights. The following are some
of the ways in which we may use or disclose your Personal Information
to third parties: |
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A.
Registration Information. Western
Capital may transfer the Personal Information you provide
Western Capital during the Site registration process to
third parties for those parties to use to populate their own
Web site registration forms when you hyperlink from the Site
to their Web sites, in order to save you time in filling out
their registration forms. Such third party Web sites may include
Web sites that are owned by third parties or that are "co-branded"
sites of Western Capital ; |
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B.
Prepopulation Information.
When you come to the Site from a third party Web site, or when
you hyperlink from the Site to a third party Web site, and in
either case provide Personal Information at that third party
Web site, Western Capital may obtain that Personal Information
(pursuant to an agreement between Western Capital and
that third party) and use that Personal Information to populate
Site registration forms in order to save you time filing out
Site registration forms; and |
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C.
Shared Registration Information.
When you register at the Site, you may be given the opportunity
to register simultaneously at the Web sites of certain third
parties. Unless you opt out of this opportunity by checking
or clicking on the icon indicated on the Site, you will be deemed
to have consented to such simultaneous registration, and shall
therefore be subject to the privacy policies, if any, of such
third party Web site. |
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4.
Security. You understand and agree that "perfect"
security does not exist anywhere, including the Internet. When
you send credit card information to us at the Site, we use a
technology called Secure Socket Layer (SSL) or Secure Electronic
Transaction (SET) to encrypt this information between your computer
and our server. Other personal information you send to us at
the Site, however, including any email messages, will not be
encrypted unless we advise you otherwise. |
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5.
Merchant Services. You may be able to access certain
information related to third parties at the Site, or via links,
banner ads or clickthroughs from the Site, regarding the goods
or services of third parties (collectively, "Merchant Services").
You understand and agree that your access to or use of Merchant
Services is a matter entirely between you and the associated
third parties, and Western Capital shall have no liability
whatsoever for any such access or use.
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6.
Community. Western Capital urges you to use discretion
when sharing Personal Information in community areas on the
Site such as message boards, mailing lists and directories.
If you disclose Personal Information in such areas, you understand
and agree that such Personal Information may be used and disclosed
by others without restriction.
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